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For Immediate Release

HiSoftware Launches <WebSite> Promotion Suite Version 5.0
New ADA-Compliant Software Optimizes Web Site Content for Higher Search Engine Ranking, Provides Tools for Automatic Search Engine Submissions and Results Tracking

Concord, NH July 30, 2001 – Hiawatha Island Software Company, Inc. (HiSoftware) of Concord, NH, today launched <WebSite> Promotion Suite™ version 5, a professional software solution for improving website visibility, increasing traffic and tracking results. Available as a stand-alone or as an add-on for Microsoft FrontPage®, the <Website> Promotion Suite helps optimize and verify web site content for improved rankings in search engines, automatically submits sites to multiple engines, and provides cross-engine analysis of your site’s ranking and your competition.  

The <Website> Promotion Suite now features an ADA-compliant interface, which enables users of assistive technology to utilize the software.  The product’s new open and extensible product architecture allows third party software developers to create integrated add-ons to Hi-Visibility, part of the Suite’s search engine submission tools.  The free SDK (Software Developer’s Kit) is available for free download at http://www.hisoftware.com.

According to Robert B. Yonaitis, founder and CEO of HiSoftware, “HiSoftware continues to level the Web marketing playing field. Now anyone, from individuals to large corporations, including the estimated 54 million users of assistive technology, can dramatically increase the visibility and traffic of their Web sites. This release also provides a major marketing opportunity for third party developers, enabling them to create search engine packs for their own use or for resale.”

The <WebSite> Promotion Suite is comprised of four award-winning products. TagGen® 5.0 optimizes Web site content for higher search engine ranking by adding intelligence, in the form of metatags, to Web pages. TagGen enables you to create, customize and validate metatags to provide search engines with more information on what your site is about, resulting in consistently higher rankings. This new version includes full support for XHTML.

Hi-Verify™ Version 5.0 verifies the relevancy and effectiveness of your metadata, and provides feedback to ensure that you use the appropriate tags, and whether you are making the most of them for search engine positioning.

Hi-Visibility™ 5.0 allows you to automatically submit your Web site to multiple search engines. It is the only software that also provides immediate feedback from individual search engines that your web pages have been received.  With its new open and Extensible architecture, Hi-Visibility now enables software developers to create customer Search Engine submission packs as integrated add-on applications for the software. Hi-Visibility includes free, automatic Web updates for the search engines automatically included in the software, and is the only software that lets the user submit to any other engine not included in the updates.

Hi-Position™ 5.0 allows you to automatically track your search engine position, and your competition’s across multiple engines, saving hours of research time. You can search for one or many search terms, against one or many search engines in one session. Hi-Position also reports who holds the top listings for each search term entered, who is using your trademarks and how. This version includes five times the number of Search Engines previously available for querying. Hi-Position includes free, automatic Web updates for the search engines automatically included in the software.

Pricing and Availability
The <WebSite> Promotion Suite will be available July 26, 2000. It is available as a stand-alone or as an integrated add-on for Microsoft FrontPage USD $159.99. A 15-day trial version is available for download at http://www.hisoftware.com/trialware.htm. For more information call (888) 272-2484 (from USA and Canada) or (603) 229-3055 for all other locations, or visit HiSoftware’s Web Site at http://www.hisoftware.com.

System Requirements

The <WebSite> Promotion Suite requires Windows 95/98/NT/2000. Minimum hardware requirements are a 486 or greater personal computer with 8MB RAM and 3MB hard disk application free space.

ABOUT HISOFTWARE
HiSoftware Company, the leader in enterprise content quality management solutions, provides innovative products that empower quality assurance teams, content developers, Web site architects, and company executives to work collaboratively on their efforts to create and manage corporate Web standards for Accessibility, Privacy, Searchability, Usability and custom guidelines and policies. HiSoftware’s integrated, full lifecycle solutions dramatically reduce the time required to test, manage and deploy e-business Web sites.

HiSoftware works closely with industry leaders and visionaries to provide solutions for today's information accessibility, content quality, search and retrieval needs. HiSoftware’s customers represent Fortune 500 companies, and many of the largest e-commerce, government, and educational sites in North America and around the world and include ChevronTexaco, Commerce One, Mercury Interactive, and Microsoft Government.

Founded in 1998, HiSoftware Company maintains North American corporate headquarters in Concord, New Hampshire. Further information about HiSoftware can be found online at www.hisoftware.com

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