Webinar: When Good Websites Go Bad
Why Site Quality Matters to Your Customers, and Your Bottom-line
Audience: Web Marketing, Webmasters, Web Q&A, User Experience and Web Usability Managers
Duration: 45 minutes
Did You Know:
- 28% of online consumers said that by improving web site usability companies can better engage with them and encourage them to spend more?
- 52% of online shoppers stated that site quality, and specifically, quick page loading is important to customer loyalty?
Your web site is the public “face” of your company, instantly available to a worldwide audience 24/7. As a result, it’s critical that your site deliver a reliable, high quality user experience, avoiding mishaps like slow page loads, broken links, typos and inappropriate language − all of which can result in poor customer relations, a negative brand image, and most importantly, lost revenue.
Does Your Web Site Need a Quality Makeover?
Please join HiSoftware’s CTO Thomas Logan for a complimentary Webinar on Tuesday, May 24 at 2:00pm EST. This live, 45-minute session will review the key compliance and user experience benchmarks that comprise a best-in-class site quality program, and discuss the ways that companies are applying automated solutions to proactively monitor and report critical web site issues.
Attendees will learn how to:
- Analyze web sites for broken links, slow-loading pages, browser incompatibility and down time
- Meet accessibility compliance standards for disabled users (Section 508 and WCAG)
- Detect misspellings and other inappropriate language or content
- Support SEO efforts by checking for keywords and title tags
- Enforce corporate branding such as logo consistency, correct legal name usage, and copyrights
- Produce detailed reports to help developers and QA professionals pinpoint and correct content, interaction and usability defects, while tracking site quality over time
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