The
Business Problem
EastBay Media is
a leading
provider digital
media and
Internet video
services and
solutions.
Headquartered in
the Washington,
DC area, the
company assists
Government
agencies,
universities,
broadcasters,
and companies
utilize digital
media
technology.
EastBay’s
expertise, real
world
experience, and
comprehensive
services and
solutions are
designed to help
organizations
leverage the
best
technologies in
the most
effective way.
EastBay provides
expertise in
streaming media
solutions,
webcasting,
video hosting,
media asset
management,
conversion and
encoding, and
digital media
consulting.
The US Navy's
Naval Media
Center
contracted with
EastBay Media to
provide global
streaming media
distribution for
its daily news
productions via
its Navy
NewsStand web
portal
(www.news.navy.mil).
In the past, the
streaming video
available in the
Navy NewsStand
website was not
captioned,
therefore, not
Section 508
compliant. A
major part of
East Bay’s job
was also to
speed the time
it took to make
the video
available on the
website.
One of the first
items needed was
a tool or set of
tools for
creating the
captioning
associated with
their multimedia
presentations.
They chose
HiSoftware’s
Hi-Caption
product to meet
this need.
“Prior to using
Hi-Caption, the
Naval Media
Center simply
provided the
text transcript
(teleprompter
script) on the
website. Users
would have to
manually scroll
through the file
while watching
the video. It
was not the
clean, elegant
solution we were
striving for”,
said Brad
Pumphrey,
President of
EastBay Media.
“We are
utilizing
Hi-Caption as a
means to allow
for the more
rapid deployment
of captioned
video and audio
content.
Time-to-publish
and ease of use
were paramount.
The navy
personnel tasked
with creating
the caption
"SAMI" files are
journalists -
not web
developers.
Hi-Caption's
straightforward
interface allows
non-technical
staff to create
and edit the
captioning file
with ease.”
The Solution
EastBay Media,
is using
Hi-Caption from
HiSoftware to
create
synchronized
multimedia
captioning for
their Web
content in
accordance with
the
accessibility
policy and
standards
required for Web
Sites under the
Rehabilitation
Act Section 508
and W3C® WCAG
1.0 Priority 1-3
guidelines.
Hi-Caption
allows users to
quickly and
easily create
and test
synchronized
captioning for
multimedia
files.
HiSoftware’s
content quality
and
accessibility
solutions
product line
includes a
combination of
user-driven
interactive
desktop
solutions that
allow developers
to test their
content for
conformance with
standards, and
server-side
applications
that provide
managers with
automated and
remote testing.
A scalable
architecture
provides a
faster
deployment time
and lower cost
of ownership for
the solution
set. Used
together these
solutions enable
developers,
testers and
project teams to
verify Web site
accessibility in
compliance with
Section 508, as
well as custom
corporate-content
quality
standards. More
information
about these
applications is
available from
the HiSoftware
Web site:
http://www.hisoftware.com/access/index.html
The Bottom Line
EastBay Media
has built a
custom media
player interface
using Microsoft®
Windows Media®
technology. The
publishing
system was
custom built.
The project
utilizes EastBay
Media's global
distribution
network to
distribute the
streaming media
from 20
locations around
the world.
EastBay will
provide the
global
distribution
network for
serving the
streaming media
files. OmniTec
Solutions has
built the
content
management
application (web
portal) that
will serve the
SAMI files
created by
Hi-Caption. Navy
journalists and
producers will
be responsible
for using
Hi-Caption to
create the
captions.
According to Mr.
Pumphrey,
“Hi-Caption
allows our
government
client to
quickly and
easily create
streaming video
that is Section
508 compliant.
Other tools that
assist in
creating
synchronized
captions are
cumbersome and
require a lot of
"cut-and-paste"
which slows down
the production
process.”
These
presentations
will appeal to a
wide range of
audiences and
are intended to
be viewed over
the web.
Estimates
project that
over one million
visitors will
access this
streaming media
over the Web
portal.
You can visit
http://www.eastbaymedia.com/...
to tour initial
efforts of the
EastBay project
and to learn
more about
EastBay media.
More information
about Hi-Caption
is available
through the
HiSoftware
Company Web site
at:
http://www.hisoftware.com/hmcc/index.html.
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